AI product description generator
Enter the product and three features, pick where it will be sold – a product card skeleton builds up on the right: a title, a description, benefits and keywords. The AI writes the full text in the chat.
A short title, the key points in the first lines of the description. No contact details, links or other brands.
Prompt sent to the chat: «Write a selling product description for Wildberries. Product: Travel mug. Features: 350 ml; keeps drinks hot for 6 hours; leak-proof lid. I need a title, a 3–4 paragraph description going from the main benefit to the details, 5 short benefits as a list and 10 search keywords. Follow Wildberries rules: no contact details, links or other brands. Do not add properties that are not in the features, and do not use the words “best” or “No. 1”.»
Free on the Starter plan – 30 units of energy. The prompt opens in the chat, the description arrives as text.
Travel mug 350 ml, leak-proof lid
Travel mug 350 ml – keeps drinks hot for 6 hours. Leak-proof lid. [Where it comes in handy]. [What is in the box].
- 350 ml
- Keeps drinks hot for 6 hours
- Leak-proof lid
Square brackets mark what the AI fills in from your data. It should not invent properties that are not in the prompt.
What a selling description is made of
Five blocks in this order. The AI follows this outline if you ask it to.
- 1Title
Electric kettle, 1.7 l, glass, with LED light
Product type, then the two main features. That is how buyers search, so write it that way.
- 2First sentence
A clear body with a soft glow: you can see how much water is in and when it boils.
The main benefit, not “We are pleased to present”. Search results show only one or two lines.
- 3Benefits
Auto shut-off – you can walk away without watching it. Swivel base – easy to set down from any side.
3–5 points following “feature → why the buyer needs it”.
- 4Specifications
Capacity 1.7 l · body: glass and plastic · cord length [from your data]
Dry and as a list. Numbers only from your data.
- 5Handling objections
Limescale is visible right away – the body cleans with citric acid, no disassembly.
An answer to the question asked most often in reviews: care, size, compatibility, warranty.
Keywords without stuffing
A marketplace’s search matches the buyer’s query against the title, the specifications and the card text. So the words people search with have to be there – naturally, not as a comma-separated list at the end.
Where to find the words: suggestions in the marketplace search bar, titles of the top-ranking cards, questions in reviews. Paste that list into the chat and ask: “spread these keywords across the title, the first paragraph and the specifications, each no more than twice”.
Remember synonyms: one person searches for a “travel mug”, another for a “thermos cup”, a third for an “insulated tumbler”. Ask the AI for variants and remove the extras yourself.
Where to put keywords
- Title
- the main query: “travel mug 350 ml”
- First paragraph
- the main query again plus one synonym
- Benefits
- long-tail queries: “with lid”, “for the car”
- Specifications
- exact values: capacity, material, size
Description tone for different categories
Pick a category – we will show how to open the text and what to focus on.
«Soft jersey that does not itch and keeps its shape wash after wash. A relaxed cut that works with jeans or a skirt.»
The size chart and the model’s measurements are the most common question in reviews. Answer it in the text.
Wildberries, Ozon and your own store: the differences
- Title
- Wildberries: Short: product type and main feature
- Ozon: Follows the category template: type, model, key parameters
- Own store: Free-form, matched to what buyers search for
- Text
- Wildberries: A flowing description, key points in the first lines
- Ozon: A summary plus filled-in specification fields
- Own store: A description and a separate meta description for search
- Not allowed
- Wildberries: Contact details, links, other brands
- Ozon: Contact details, links, other brands
- Own store: Unverifiable “best” and “No. 1”
- Tone
- Wildberries: Simple, conversational
- Ozon: A little more restrained, with numbers
- Own store: Your brand’s voice
Marketplaces change their character limits and title templates – check the rules in your seller account and put the limit right in the prompt: “description up to 2000 characters”.
A product description from a photo
No spec list at hand? Attach a photo of the product in the chat. The AI describes what it sees – colour, shape, texture, details – and suggests a draft description.
What the photo does not show – capacity, materials, dimensions, country of origin – add yourself. If you leave it out, the AI leaves a gap rather than inventing a number. More on image recognition on the photo analysis page.
The next step is images for the card: a background, an infographic, a banner. That happens on the product cards page on plans from ₽690.
Need a classifieds listing instead? See the ad copy page.
FAQ
Can I generate a product description for free?
Yes. A description is a text request, and it works on the Starter plan with 30 units of energy at no cost. Only image generation is paid, from ₽690 a month.
Can it write a description from a photo?
Yes: attach the photo in the chat and add what it does not show – size, materials, what is included. The AI describes the look and builds the text along the product card structure.
Will it work for two marketplaces at once?
Ask for two versions in one dialogue: “now a version for Ozon – more restrained, with numbers”. The titles and texts will differ, the facts will stay the same.
How long should a description be?
Limits depend on the marketplace and category and change from time to time. Check the current one in your seller account and put it in the prompt – the AI fits within it or shortens a finished text.
How do I add keywords without stuffing?
Paste the list of words and ask the AI to spread them across the title, the first paragraph and the specifications – each no more than twice, with synonyms.
Will similar products end up with identical descriptions?
To keep the texts different, give different features and different use cases: “a mug for the car”, “a mug for the office”. The AI builds the text around them.
Can the AI make photos for the product card?
Yes, in the same service: a background, an infographic and a banner from your photo. Image generation comes with plans from Lite at ₽690.
Lots of product cards and no descriptions? Start with the first one
Write a descriptionTryChat is not affiliated with Wildberries, Ozon.